"The Spirit Is Sharing"
2018
Client:
Personal Paraguay (Second Largest Telecom in Paraguay)
The Reality
Christmas advertising usually leans on forced nostalgia and generic warmth. Everyone's smiling. Everyone's together. Nobody's on their phone.
The Truth
People were already connecting online more than in person. Instead of fighting it, we leaned into it.
The Idea
A simple animation showing how technology creates connection, not distance—when used right. The spirit of Christmas is sharing. The tools just changed.
The Line: "#The Spirit Is Sharing. Let's make everything happen."
My Role: Creative direction and concept.
The animation worked because it acknowledged the shift without preaching. No "put down your phones" guilt trip. Just a reminder that connection matters, regardless of the medium.
Translation:
#The Spirit Is Sharing
Let's make everything happen
Personal
