"The Only Football You Can See"
2019
Client:
Tigo Millicom
Context:
Tigo is the leading telecommunications company across most countries in which it operates, holding a substantial market share in the industry. Tigo's main competitors include Claro, whose name translates to "CLEAR," and Personal, whose name translates to "Personal."
With the exclusive rights to broadcast the National Football League, Tigo possesses a competitive advantage that we utilized to develop a successful marketing campaign. By highlighting this unique service advantage, we were able to position Tigo as the top choice for consumers seeking premium sports content.
To accurately convey the limitations of Tigo's competitors in providing access to the National Football League, we utilized the offline page image of Google Chrome in the exact place where our competitor's name are.
By including this visual element, we were able to effectively illustrate that the mentioned providers do not offer the football tournament to their customers.
Translation:
The first translates to: "Is it CLEAR right? You can only see football with Tigo"
The second: "Don't take it PERSONAL. The football league is only in Tigo"
