"RaceArt"
2023
Context:
Developing the RaceArt brand was a journey into the fusion of automotive thrill and contemporary fashion. While my primary expertise isn't graphic design, my years of experience in branding equipped me to tackle this personal project with vigor and vision. With invaluable assistance from my friend and former colleague, Alex Ayala, we crafted a logo that truly symbolizes the brand's spirit.
Beyond the logo, I delved deep into creating a comprehensive brand identity – from color schemes to messaging, encapsulating the essence and main pillars of the brand. This brand book is a testament to my dedication to RaceArt's unique narrative.
