"Olympic Park"
2017
Client:
Coca-Cola
The Deadline
Three hours to create a print ad for the Olympic Park inauguration in Paraguay.
The Brief
Capture the Olympic spirit. Tie it to Coca-Cola's campaign that year: "Sentí el Sabor" (Feel the Flavor).
The Solution: Olympics aren't about watching. They're about participation. Being part of something bigger than yourself has its own taste.
The Line: "Being part of this achievement has a unique flavor. Olympic Park Inauguration."
My Role: Concept and copy.
The ad worked because it connected national pride to personal experience. Paraguay had just built an Olympic Park. Coca-Cola made it about everyone who showed up, not just the athletes who'd use it.
Three hours. One message. Done.
Translation:
Being part of this achievement has a unique flavor
Olympic Park Inauguration
