"Friendship Day"
2017
Client:
Sprite
Context:
In Latin America, we celebrate a holiday called "Friendship Day," which is dedicated to recognizing and appreciating our connections with friends.
During this particular year, Sprite's overarching concept was "Things as they are," aimed at exploring and discussing difficult truths that we often avoid acknowledging.
Staying true to this concept, we developed a compelling video for Friendship Day, using the insight of "The Friendzone" which aligned with Sprite's messaging and brand identity. The resulting video not only resonated with viewers but also effectively communicated the theme of the campaign.
Translation:
For you,
who are loved
"as a friend"
who are loved
"as a friend"
Happy Friendship Day.
