I used Weavy AI to generate product photography for the Outlaw Cap launch because I needed to test different visual approaches before committing to physical production with models, cars, and location shoots.
The campaign splits into clean product photography and lifestyle contexts. The blue background shots show the cap from multiple angles so people can see what they're buying. The lifestyle images place the cap in car culture and skate culture contexts through compositions with vintage car hoods, dashboard placements, and skateboard elements. The cherry prop shot adds color and texture while keeping the cap as the visual anchor. The urban alley shots put the product on people in actual environments rather than studio setups.
I built prompts that directed Weavy AI toward natural product integration where the cap appears as part of scenes rather than isolated hero shots. The system generated consistent imagery across different contexts while maintaining the teal color palette that defines RaceArt's visual identity. Each image serves a different function in the marketing funnel from initial product reveals to contextual storytelling that connects the cap to the culture it represents.
The AI campaign gave me a complete visual library to launch with and proved which contexts resonated with the audience before investing in real photography. These images work as standalone marketing content and set clear direction for what physical photoshoots should capture later.
