[Last Updated: 05/02/2026]
TTC had an Instagram account with under 800 followers and no strategy behind any of it. Content went up when someone had time, most videos were getting under 1,000 views, and there was no logic connecting what they posted to what they were trying to build.
For a company doing commercial work for Riot Games, ASUS, and Adobe, the gap between what they made and what anyone saw of it was the a problem.
I was brought in to close that gap. Social media is Phase 1.
Phase 1: Social Media
I defined TTC's main niche as video production for brands, identified five sub-niches through competitor and market research (commercial production, social media video, photography, production techniques, and brand storytelling) and built a five-pillar content architecture from that foundation.
Each pillar has a specific job:
Case Studies drive value and trust,
Reactions build likability,
Trends generate reach,
BTS shows authenticity,
and HQ demonstrates craft.
I built the monthly production workflow, defined the case study format the team shoots to, write the scripts, direct the editors, and QC all output before it goes live.
A full strategy and content workflow
Case Study content pillar example
Results: First 30 days
10 reels in 30 days. 150.2K total views. 112.8K accounts reached. 1,052 new follows. 10.3K likes, 4,245 shares, 1,832 saves.
The account went from under 800 followers to over 2,000.
Month 3 shifts the focus from reach to lead generation.
What's Next
Alongside Social Media, I am currently:
1. Running a positioning refresh workshop with the full TTC team to align the company on a single strategy document.
2. Overseeing a full website rebuild.
3. Preparing a META ads campaign.
4. Developing additional distribution workstreams.
